In a recent article in USAToday.com, Rubinkam makes it clear that people are taking their bargain shopping to a whole different level. Shoppers are skipping the supermarket aisles for a far more cheaper method, auction circuiting. The consumers do not mind if the items are past the sell-by date. According to the article, "Consumers seek relief from the recession and spiraling food prices, grocery auctions are gaining in popularity as an easy way to cut costs. The sales operate like regular auctions, but with bidders buying for dry goods and frozen foods instead of antiques and collectibles. Some auctioneers even accept food stamps." It is apparent that the auctioneers are taking advantage of this unique opportunity to rake in the money. The article provided different people who have held auctions and have had taken part in the bidding process. In particular, Kirk Williams from Pennsylvania had his first auction and was surprised at the turnout of 300 people. A lady who benefited from Williams auction was Cherish Francik and her statement was, "Most of my life, I've been a brand-name shopper. It was a real quick change whose haul from the Williams auction included trail mix, honey-barbecue chicken nuggets and a spiral-cut ham. I guess it's sort of a thrill now to find something that tastes good and is the right price." Francik's short statement reminded me of the thrill I spoke about in one of my previous blogs.
There is just something that draws you in about the thrill, the hunt of finding something for less. It is almost as if you have accomplished something that you were not sure that you could at the beginning of your shopping process. In reality, it is hard for someone to explain that feeling you get in words. I guess if you have yet to experienced it, then I challenge you to do so this week!
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