Five Brands Doing It Right, Doing It Wrong

From Bounty to Wendy's, We Looked at 10 Case Studies to Offer Marketers ThesDos and Don'ts

By Natalie Zmuda 

The title says it all!  However, the title does not disclose the important part of the story.  The article described in detail the wide variety of goods that are being marketed in the recession today. The main idea of the article is stating what corporations are exemplifying the dos and the don'ts of the industry. Oddly enough, Zmuda identifies the different companies in alphabetical order. It would have been more beneficial for her readers to have had her put them in the order of who is making it work best to those who need a do-over.  For instance, Hyundai would have been at the top of my list.  During this recession, Hyundai Motor America came up with an inimitable Assurance program to assist with their sales. Their Assurance program has led to sales increasing 5% in January and February. This campaign has facilitated the fact that Hyundai is flourishing while other automobile industries are failing.