Following Boom/Bust Cycle Flirts With Danger
By Jack Neff
From AdAge.com: Neff expresses his thoughts on personal care. He believed that it was “recession-resistant” however, last year altered his stance on this specific topic. The personal care market contrary to Neff's first position on the issue; cut its ad spending more rapidly than the general market. Companies and brands that went along with the economy cut-backs concerning the ad spending were not as successful as those companies did not fluctuate according to the troubles of the economy and longer term. Needless to say the moral of this story would be it is not always the best thing to follow the economic trends, rather it is important to be brave and have confidence in your decisions and believe they will lead to success.
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